Volkswagen History:
A highly detailed account of the development and subsequent success of the Beetle, including much behind-the-scenes information. Originally published in 1965 and updated by the author in 1970, Small Wonder focuses on the history of Volkswagen from its inception to 1970. With this edition, Walter Henry Nelson wrote a new introduction which helps the reader to understand the relevance of the book to our times, in light of the release of the New Beetle. Also new to this edition are expanded appendices including retail information for all Volkswagen models through 1997 and an updated how-to-tell-the age of your Beetle chart.
Features:
- At the time of writing, the author had full access to Volkswagen archives in Germany and the U.S.
- Detailed profile of Heinz Nordhoff, the man most responsible for the worldwide success of Volkswagen in the '50s, '60s, and '70s
- The complete story of how the Beetle overtook the U.S. market
- How advertising played a role, including the behind-the-scenes story of VW's ad agency at the time, DDB (Doyle Dane Bernbach) and their classic "Think Small" campaign
- New section on "How to identify the year of a Beetle," and a detailed look at the assembly process
Table of Contents:
- The Years of Preparation
- Hitler and The Changed Atmosphere
- The Nazis Lay Their Plans
- The War Years
- Years of Improvisation
- Nordhoff and The New Beginning
- The Years of Fulfillment
- Coals to Newcastle
- Detroit Meets The Beetles
- A Matter of Taste
- Volkslore
- From Wolfsburg with Love
- Craftsmanship and The New Cars
- Postscript 1970: Transition Toward Tomorrow
Appendix:
- Production
- Sales, Including Exports
- U.S. Registrations
- Capital Investments, Personnel, Payroll
- Introduction of Volkswagenwerk"s Various Models
- Production Milestones
- VWoA Retail Sales History through 1997
- History of the Volkswagen Beetle (Type I)
- How to Tell the Age of a Volkswagen
- Softcover: 414 Pages - 36 b&w photos
- Dimensions: 5.5 in. x 8.5 x 1.0 inches
- Publisher: Bentley Publishers
A GOOGLE AD IS SHOWN BELOW-IT IS NOT ASSOCIATED WITH THE PRODUCT ABOVE
