The late 1960s was an interesting time in the automotive world. Muscle cars, as we now know them, were well established with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. Competition being what it was, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price.

All In Detail series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers.


TABLE OF CONTENS:

Chapter 1: Introduction and Historical Overview

• 1968
• 1969
• 1970
• 1971
• 1972
• 1973 and 1974
• 1975
• 1976 and Beyond

Chapter 2: Designs and Concepts

• The Players
• Saturday Morning Cartoons?
• Lamancha . . . What?
• Warner Brothers
• Beep Beep
• 383 Road Runner Engine
• The Death of the Road Runner . . . Almost
• Success!
• 1969
• The Final Verdict

Chapter 3: Marketing and Promotional Tools

• Marketing Strategy
• Magazine Reviews
• Dealerships
• Partnering with Plymouth
• Promotional Campaigns
• Racing Road Runners
• Performance Clinics

Chapter 4: Hardware Abounds

• Engines
• Rear Axles
• Brakes and Suspension
• Exterior
• Standard Equipment
• Option Packages
• Interior
• Wheel Covers, Wheels and Tires
• Trunk
• Cosmetic and Structural Changes

Chapter 5: Road Runner Legacy

• Road Runner Club
• Day 2 Mods
• Bottoming Out
• Rebirth
• Road Runner Values
• Survivor Cars and Original Owners
• Race Cars
• The Future

Appendix

VIN Decoding
Broadcast Sheet
Fender Tag(s)
Vehicle Order Number Decoding
Window Sticker Decoding
Standard and Optional Equipment

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