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CARTECH-CT572.jpg
Item Number: CARTECH-CT572
Weight: 1.5 lbs.
Publisher: CarTech Inc. / SA Design
Softcover: 96 pages, 130 color photos
Dimensions: 8.2 x 9.0 x 0.3 inches
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       This volume of CarTech's Muscle Cars In Detail series covers the 1968 Shelby GT350, GT500, and GT500 KR. In 1968, Ford sought to take over much of the process of producing Shelby Mustangs and increased that production dramatically to meet anticipated sales demand, so it was a bit of a transition year. In an effort to appeal to muscle car fans rather than race fans, the cars were losing their edgy race car feel and were becoming more high-end performance road cars with a long list of performance and comfort options including 428 Cobra Jet engines, automatic transmissions, and air conditioning. They may have no longer been sports cars, but they were now fantastic muscle cars.

TABLE OF CONTENTS

Acknowledgments

Chapter 1:

Understanding Carroll Shelby’s Mustangs
Peace, Prosperity and Performance

Win on Sunday, Sell on Monday
Declaration Denied
From “Secretary’s Car” to Sports Car
GT350s for Road and Track
A Sedan Racer No Longer

The Process Explained
Special Orders

Chapter 2:

Evolution (into less revolutionary)
Selling Out Means Selling More

Style over Substance, by Design

Chapter 3:

Planning the Most Prolific Shelby Yet
Top Down, Popularity Up

Appearance Was Paramount
But Performance Still Mattered
The “Shelby Cobra” Lives On (sort of)
Change of Venue
A Perfect Storm
A. O. Smith
The Vision Becomes Reality
Production Begins . . . Slowly
“Ding In Roof”
It’s the Economy, Stupid

Chapter 4:

The 1968 Shelby Cobra in Detail: The Same . . . But Different
Keeping It Simple(r)

Cookie-Cutter Consistency
Roger Miller, the Cobra Jet and the King of the Road
The Snake is Quicker than the Bowtie
Gold (non) Standard
More Color Curiosities
A Reduced Rent-a-Racer Revival
More Appropriate for the Masses

Chapter 5:

A Shelby Cobra Hardtop (sort of)
Camaro, Firebird and Javelin Made it Happen

CS (but not for Carroll Shelby)
Built for California, in California

Chapter 6:

Legacy and Legend
Explaining (or trying to) the Unexplainable

Affordability Begets Unaffordability
The Price Pyramid
Extraordinary within the Mundane

The Numbers Game
Trust . . . But Verify
Shelby’s Mustang, Redefined

Appendix A:

Comparative 1968 Shelby Cobra Performance Data

Appendix B:

1968 Shelby Production Numbers, Colors and Prices d

Appendix C:

1968 Shelby Numerology: VIN Codes and Tags

 

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